If you havent done this yet, take a look at the presentation and get to. View brian goffman s profile on linkedin, the worlds largest professional community. This is a bit wobbly but heres a video of our optify presentation last night for the innovate100 pitch slam in seattle. View brian goffmans profile on linkedin, the worlds largest professional community. Optify, emerging from stealth, shows off software to measure sales and marketing on the web. Six tips on how to create optimized social content ad age. Barak has 12 years of software development and marketing experience.
Optify cofounders brian goffman and erez barak to speak at search marketing expo east. The company offers integrated hosted services to find, track, monitor, and optimize target keywords, websites for search. Optify cofounders brian goffman and erez barak to speak. Brighttalk appoints brian goffman to board of directors. Brian goffman in reading list, we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. Optify inc company profile and news bloomberg markets. Optify, where i was ceo, was a vendor to microsoft, and powered the growth of office 365 and dynamics on launch. We asked silicon valleys top matchmaker to find the most. Most eligible singles in tech according to amy andersen. Brian goffman on in the content business, whats your competitive advantage. Brian goffman leads the solution group of mckinseys marketing and sales practice.
Eleveld, who has led sales and operations for optify since january, will also receive a seat on the seattlebased companys board. View brian goffmans profile on linkedin, the worlds largest professional. By merging seo and social media, the software seeks to help smaller companies boost site traffic and online marketing campaigns. Previously, he was a venture partner at madrona venture group. Chris is a cofounder and vice president of product delivery at optify with over 15 years of focus on all aspects of product definition, development and delivery, as well as professional services for various commercial software companies and consulting firms. He takes over as ceo from company cofounder brian goffman, who. Optifys applications for search engine optimization, social media, lead scoring, and marketing analytics enable sales and marketing leaders to.
Before linkedin, he was the ceo of digital marketing software company optify. Prior to optify, brian was ceo and cofounder of optify, a marketing automation software company, acquired by marketo. See the complete profile on linkedin and discover brians. Optify was early in building a company page on linkedin but the new features enable much, much more. See the complete profile on linkedin and discover brian s. He was a varsity heavyweight rower at harvard, lived in paris after. Goffman, who expects to move out of his austin ventures office within 30 to 60. Brian goffman, ceo and cofounder of optify, said the companys mission is to. How to start your own arab spring christine crandell former contributor. Optify cofounder hands over leadership role to rob eleveld. In this capacity, he works with a global software and services team. Optify was founded in 2008 by brian goffman and erez barak.
Optify offers cloudbased digital marketing software that enables agencies to create and manage their programs. They use optify, a seattlebased firm that helps marketers and sales. Madronabacked optify emerges from stealth with leadgen. Multiple sources informed us on friday that the company a maker of inbound marketing software laid off a number of staffers in advance of a. I want to congratulate optify s jennifer wong on a great presentation about optimizing linkedin for business. Prior to tcv, goffman was vp, global enterprise marketing at linkedin, and ceo and cofounder of optify, a marketing automation software company, acquired by marketo. It has been more than 15 months since i wrote about optify, the secretive startup backed by madrona venture group and led by former venture capitalist brian goffman. But a new study by the search and social media marketing software firm optify indicates they can do plenty to up their visibility during these events, sometimes even more than they can with.
Optify is the brainchild of brian goffman, a former venture partner at madrona venture group in. Brian goffman is vp, enterprise marketing at linkedin. Austin ventures principal brian goffman is leaving the firm after two years to start his own wireless software firm. Brian was ceo and cofounder of optify, a marketing automation software. Rob eleveld, a 20year tech veteran who previously served as ceo of shiftboard and vykor, has been named ceo of seattle software company optify. Optify refreshes smb social media marketing informationweek informa. Optify refreshes smb social media marketing informationweek. Rational exuberance digital media, software asaservice, venture capital, and more. Digital media, software asaservice, venture capital, and more. Online marketing, software asaservice, mobile services, and venture capital blog. Earlier he was ceo of optify, acquired by marketo, and a product. Linkedin has been rapidly improving their pages for business. Optify looks to sell assets, staffer says layoff was shocking geekwire. From 20022004, brian was a leader of the unified communications team at microsoft.